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At this week’s conference, one of Microsoft’s newly found resolutions involves a campaign set to demolish the general perception that its Windows Vista release was a failure. Brad Brooks, Microsoft’s VP of Vista consumer marketing let it all out at the annual Worldwide Partner Conference, saying: “We broke a lot of things. We know that, and we know it caused you a lot of pain. It got customers thinking, hey, is Windows Vista a generation we want to get invested in?” The answer thought by many of the people present there and the ones reading these lines could be ‘No,’ as since its release the company has received numerous complaints and negative feedback about many of Vista’s features.
Mr. Brad Brooks compared the negative comments with the ones received for Windows XP in its first year of release, underlining the fact that the introduction of a new system, in an effort to grow and progress, can lead to several rough patches, which must be dealt with in order to ensure a proper transition. Of course he was referring to the many users choosing to downgrade their Vista systems to XP rather than registering their complaints and waiting for a fix.
During the discussions, Microsoft’s VP also reached the issue about Mac versus PC, saying that: “We’ve got a pretty noisy competitor out there. You know it. I know it. It’s caused some impact. We’re going to start countering it.”
The massive advertising campaign planned by Microsoft, which will reportedly involve the spending of several hundred million dollars, is going to show its first efforts over the next few months, and everyone awaits to see how can the situation be turned around for the better by Microsoft.
Source: efluxmedia
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