VistaKnowledge.com

Innuity, a Software as a Service (SaaS) company that designs, acquires and integrates affordable solutions for small businesses has completed a sale of its vista.com domain name, and all registration rights to its “VISTA” trademark, to VistaPrint Limited for $1.25 million.

Prior to this purchase, Innuity and VistaPrint, the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, had been engaged in a business partnership involving advertising traffic from Innuity’s vista.com Web site. Innuity had discontinued using its vista.com Web site as a primary corporate business site following the company’s name change to Innuity in late 2005 (previously operated as Vista).

“The sale of the vista.com domain name and VISTA trademark represents a win-win for both Innuity and VistaPrint,” said John Wall, Innuity chairman and CEO. “Innuity gains a revenue return for assets no longer relevant to our day-to-day business and VistaPrint now owns properties with long-term upside potential to its business.”

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